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Entries in Mother (2)

Wednesday
Apr252012

The Blo/Out Grand Opening Party Was Awesome...Someone Was Missing. 

On Friday the 13th we celebrated our Grand opening (although we have been open since March 4th). We figured we deserve a big ass party with lots of drinks, music, funny pictures and all the people we love. Almost all. 

The party was also the venue for the first episode of BLO/OFF // A Stylist Elimination Reality Show. The show went great, not without hitches and errors, but was definitely fun, entertaining and productive since it yielded us an awesome new Blolita: Heather!

In the last minute we decided to bring in a ShutterBooth photo booth with all kinds of silly items to have fun with while being photographed, that thing was a total success! Everyone loved the pictures and as the drinks kept flowing, the pictures got better and better. 

The party was MC'd by our absolute favorite DJ Jonathan Silva (Resident DJ at Chelsea Hotel, Zee Bar, G Lounge, etc...). The music was unreal, the dancing was fun and funny at some point. The Blood Orange Blo/Me Mosas were being consumed quicker than we were making them. The food provided by Arugula Ristorante next door was absolutely delicious! The young male models we had serving the food were fun and handled all the mental undressings they were getting from all the women around very well. 

Our unbelievable team of Blolitas who worked their asses off were able to raise a total of $920 for The Healing Consciousness Foundation! The selflessness of every member of our team is beyond awesome! We stayed late cleaning, drinking and then went on to our seperate after parties. 

Everyone who I've spoken to said the party was great and they had an awesome time, that was all we wanted to do! 

Although I don't remember much about the later part of that night I do remember my anger. Throughout the party although having a great time, laughing, hosting the BLO/OFF episode and socializing, I was angry. Strange right? I'm not an angry person and never have been, I'm usually the leading spokesperson for the "I Don't Give a Fuck" club. 

Why was I angry? Let's get personal. 

On March 24th of this year, exactly a month ago yesterday, I lost my mother and best friend. My mother passed away abruptly without any prior notice. I'm very comfortable with the circle of life and the fact that we are born, live as much as we can, do as much good as we can, and finally die. My mom was cool as hell, she was Blo/Out's biggest fan and one of our most frequent client. She definitely was an awkward immigrant and it was visible in some of her actions and comments, but she was funny. 

On Friday the 13th I was angry that the woman that supported me from day one of every single venture I've ever endeavored on, was missing the best party yet. I finally built a business she can take advantage of and she is no longer here to enjoy it. 

I'm angry everyday that she no longer comes in to grab a cup coffee and have a cigarette outside or criticize the stylists auditioning for a position with Blo/Out on Monday nights. 

I know Anna Shenkar was excited to see women walking out of Blo/Out looking beautiful, hear women talking about it at dinner, and receive the random calls telling her about how great an idea it is and how awesome some woman's hair looked. She was proud. 

So the party was awesome, I was angry and that's that. I don't mean to be depressing, just figured I'll share with all of you.

I will continue to work my ass off to make sure we provide the best quality, best service and the best atmosphere at every Blo/Out location we operate. I know my mother would be pissed if I didn't. 

For pictures of the party check out the Gallery or our Facebook Album

Yours,

Avi Shenkar

Monday
Apr162012

Philly Mommy Blogger Event Wrap Up @ Blo/Out 

On Thursday, April 5th, Blo/Out Blow Dry Bar hosted a Philly Mommy Blogger Meetup showing them what we do and how we do it. The event turned out to be tons of fun and very informative for all parties involved. The mommies got a bunch of Blo/Outs, enjoyed some of our Blo/Me Mosas and our cake pops, raspberry tarts and chocolate birds nests. 

Along with all the Blo/Outs and baked goods we invited Nico and David from SEER Interactive, Philly's premier Search Engine Optimization agency to provide some helpful tips to the bloggers.

The following is a summary of the discussion:

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On Thursday April 5 Blo/Out Hair salon hosted a mom blogger event where Search Engine Optimization (SEO) Consultants Nico Miceli and David Karalis spoke to the bloggers about ways to get their blogs picked up by search engines. They discussed the importance of finding your niche market and writing to them since mom blogging is getting bigger and bigger. As SEO consultants Nico and David reach out via email to mom bloggers with lots of great offers from their clients and wanted the momtrepreneur ‘s to be able to put a face to their emails.

Below are the sites that were mentioned as good resources and SEO tools

MyBlogGuest.com – A site with forums of people looking for guest posts.

BloggerLinkUp.com – A newsletter that aggregates a list of people looking for guest posts and content

HARO.com – Stands for Help A Reporter Out, and is a site that connects journalists with people in different fields to answer questions for an article the journalist is writing

Google Key Word tool – Shows you’re the amount of search traffic different words and phrases get. Comes in handy when you’re planning out the key words you want to target for your blog.

Good SEO Blogs to follow

Beginners Guide To SEO
SEER Interactive Blog

SEOMoz Blog

Search Engine Journal

Search Engine Watch

Search Engine Land

Good Social Media blogs to follow

Mashable

Convince and Convert

Dachis Group's Blog

Nico & David are from SEER Interactive a search engine optimization (SEO) and search engine marketing (SEM). The SEO consultants at the SEER Interactive have over a decade of dedicated SEO and SEM experience and the drive to help your business succeed. 

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The entire Blo/Out team would like to thank the Mommy Bloggers that attended, some of which include the following:

 

Nichole       | nicholeann.com & justchildrensbooks.com
Jeanine       | mommyentourage.com
Maureen     | qponcutie.com & mommytails.com
Colleen       | babybehip.com/blog
Barbara      | Homeroomathome.com
Debbie        | www.Mamanista.com