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Entries in Hair (5)

Friday
Jan042013

The Most Exciting & Busiest Day in BLO/OUT Blow Dry Bar History!

Last Monday was New Years Eve. 2012 was disappearing and 2013 was about to hit. All the preperation, the anxiety, the fear was coming to a head, a beautifully BLO/n head!

BLO/OUT Huntingdon Valley was completely booked from morning to closing. BLO/OUT Rittenhouse was completely booked between noon and closing. Approximately 25 BLO/Litas were preparing for the craziest day they have ever experienced. 

That's exactly what they got!

 

Both location served hundreds of BLO/OUTs in one day... and everything went smoothly!

No technical difficulties, barely any crazy waits (a few clients waited more than I would ever like anyone to wait, but they totally understood and still loved their BLO/OUTs). Tons of BLO/Me Mosas were drunk, much of it ending up on the floor as well. Beautiful excited ladies all over the place getting ready to party the night away.

It was honestly one of the most awesome days I have ever experienced. So much great feedback, so many smiles, so much beautiful hair. We made it!

 

We could not have asked for a better welcoming party to Rittenhouse! Our team was awesome! Everyone worked their butts off pulling 12 hour shifts without a break! I could not be more proud of the BLO/OUT BLO/Litas and what we've built! 

 

It's a new year, let's make this a BLO/OUT year full of beautiful hair, happy clients and top notch customer service! 

Yours,

Avi & The BLO/OUT Family 

Thursday
Jun282012

10 Things I've Learned from the BLO/OUT Blow Dry Bar BLO/litas! It's Not Just Hair!

As we wrap up our fourth successful month in business I look back and realize that I've learned some awesome lessons from the BLO/OUT team. I'm sure we all think we know it all (at least in our own fields of expertise) but I've gotten the opportunity to learn from a team of remarkable individuals and some not so remarkable. 

Here is what I've picked up in the last 4 months of the Blow Dry Bar business:

1. Hair Technique

I'm probably the farthest thing away from a hair stylist or having any hair styling abilities. However, over the past 4 months I've learned what proper styling technique is. Although each stylist has their own methods, there are some basic foundations. Start from the front, that's a big one! Blow outs begin from the front and work backwards. That doesn't apply to all blow outs, but it is basic technique. 

Wet roots are a NO NO! If a client walks out of here with wet roots, the BLO/lita has failed! During auditions our chief stylist walks around and sticks her hand in the models hair to feel for dampness. 

Rough dry approximately 60%. Before grabbing a round brush the hair should be 60% dried. 

Don't be afraid of being rough with the hair! Although it looks painful to me, our clients love having their hair pulled and having someone who knows what they're doing work it. 

2. Team Work

Last week a client of ours went up to our chief BLO/lita and complimented her on the synergy at the shop and how everyone helps each other, works together and is super nice. 

You would think that in this industry stylists are typically selfish and afraid of losing clients to other stylists. AtBLO/OUT our team shows that it's bullshit. Our BLO/litas work together, with each other, each others clients and overall as a TEAM. With complete disregard for compensation, credit or client commitment our team treatsBLO/OUT as their own. I can't be any more proud of them than I already am! The team we built showed me that I'm not alone in caring for this business, it's quality and clientele. 

3. Self Control

I've never understood when people claimed to be anxious. "Chronic anxiety"? WTF? That was until I was manning the BLO/OUT "Hair Traffic Controller" position on a busy Saturday. I learned what anxiety is very quickly! When every chair is occupied, the couches are full of waiting clients and new clients continue to walk in, I learned. The girls noticed me visibly twitching, playing with my hands, tapping my foot, walking around, glaring at them with a desperate "hurry up!!" look. 

The BLO/litas taught me to control myself, to calm down, take a breath and realize that the world wont end. Nothing makes me more anxious than waiting clients and me not being able to do anything about it. The team sat me down and told me that my anxiety makes them nervous and it doesn't help them work faster. I took that to heart and realized that I need to control my reactions and that everything will be alright at the end. We even came up with a code word for "hurry up" but I then forgot the code word and was wondering why the girls are telling me that "someone's mother is calling!!", I was confused. 

4. Delegate Responsibility

Throughout all the businesses I've built, worked with or managed I've never been able to comfortably delegate responsibility. No one can do the work better than I can! That is until I realized I can't do what my co-workers can. BLO/OUT is the first example of me delegating responsibility in both title (promoted Meghan to Assistant Manager and Shannon to Chief BLO/lita) and in actual practice. Their titles are not just that, I can actually walk out of the shop and be comfortable that they are doing what is absolutely best for the business. 

This team has shown me that for once I can trust my co-workers and know that they care like I do! They work hard, make sacrifices and speak freely. 

5. Relax

When was the last time you woke up on a Saturday morning ready for a busy day at work only to find a text message from your co-workers saying "Don't come in today, go do something fun, we got this!". I'm getting emotional writing about this! It's unbelievable what these guys and girls have done to get me to chill and trust their abilities. When dealing with problems this team is first to tell me to relax, things will be ok and they are with me. 

They are also the first ones to notice when I'm having a crappy day, stressed out, angry or sad. They support each other and myself. This past week has been a relatively stressful one, the team noticed it and one by one they came by and would try to get me to crack a smile or to stop stressing even if just for a few minutes. 

6. Not Every Customer Can be Ecstatic

Although my main goal in any business is to provided a great product/service at a competitive price with great customer service, sometime you can give 100% and it's still not enough. When it comes to hair women are extremely particular and I've learned that you can't be on point every single time. The BLO/litas do their absolute best with each and every client, however you can't win them all. I think I'm slowly getting comfortable with the fact that as long as we give it 110% not every client will love everything about us as the next one would. It's difficult to accept that someone doesn't like you, it really is. 

7. Women

Although I always thought I knew women and how to read them due to having grown up with two sisters, I quickly realized that being surrounded by women all day long can teach you a thing or two. So supposedly women think that all guys that "know women and how to read them" are idiots and really don't know a thing. One day sitting in the shop I had to endure an hour long conversation about dick, no really, dick.

Women are emotional creatures, there have been days when some of the girls specifically asked me to not be an asshole to one of the girls because she was having a hard time dealing with outside issues. The girls take care of each other, they don't backstab, politic or disrespect each other, unless deserved. 

I'm pretty sure I've always had tighter relationships with women than men, maybe because my sisters and I have always been really close. Conversations with women are more interesting, have more depth and are more enlightening. Sitting around the shop with 5-6 girls has actually been a pleasure other than the occasional temperature or music selection change.

Don't get me wrong, my dream has always been to build a business where my boys can stop by, have a beer, shoot the shit and relax. I've done that now. 

8. Shampoo

Yes, the BLO/litas taught me how to shampoo women's women's hair. My first attempt was very similar to me shampooing my dog, rough and fast with the sole purpose of getting the hair clean. After numerous attempts and lessons I learned to be more gentle, more careful and ultimately better. My volunteers were less and less drenched with every attempt. 

9. Anger Management (still in progress)

I'm still learning to control my anger when I walk in to the shop and it feels like a sauna because one of the stylists set the thermostat to 85 degrees. Or when I'm in my office working and all I hear in the background is some sappy R&B music. I hate R&B music! My first response is to threaten with the breaking of fingers that touch the thermostat or the music choices. I'm learning to stay calm and explain the reason those things should not be happening rather than yell, curse and change them.

10. Trust

How can you trust a group of people you recently put together that take care of your baby? Well I was shown that it's pretty easy when you choose people like we chose. Most of the BLO/litas at BLO/OUT never knew each other before working together, now they are a tight knit group both inside and outside of the shop. They go out together, online date together, babysit each other's children, help each other out, car pool, and ultimately support each other unquestionably. That's crazy right? Well at least I thought it was. Over the past few weeks the stylists, assistant manager and chief stylists have made me pretty useless at the shop. I've had the great luxury of being able to take some time off and spend it with my amazing girlfriend. I have also learned to trust the BLO/litas to take care of my "baby", the business.

I'm writing this post from a balcony overlooking the ocean in Miami. I trust that things are going as they should, clients are being treated as they should be, schedules are being completed, and stylists are showing up to work. 

In summation, I have learned a lot from BLO/OUT Blow Dry Bar and its BLO/litas. These are some of the lessons that come to mind. I'm a lucky guy that works with a great team in a great industry with great clients! 

Yours,

Avi.

Sunday
Mar182012

A day in the life of a Blo/Out Blow Dry Bar Owner...

If you were to tell me a year ago that I would one day own a blow dry bar or a hair salon of any type I would laugh out loud and call you crazy. Forward to today; I wake up early in the morning excited about what today will bring at Blo/Out! 

I set out to build a business based on quality, customer service and a culture every customer and team member enjoys, so far so good! I usually wake up around 7a.m. and with one eye open I check emails, respond to important ones, proceed to Facebook, check the number of fans, fan page activity and finally play with Cash (my killer Pomeranian) for a bit.

I usually get to Blo/Out around 8ish, get all the client iPads setup on their docks, choose the music for the day, either pop/dance or Reggaeton, sometimes hip hop before anyone gets in. I make sure all stations are equipped with products, all the tools are working properly and that everything is in order. I'm kind of a neat freak so I line up all the chairs, take the trash out, make sure all towels are properly folded and in place and finally sit down at my desk.

After answering more emails and checking the schedule for the day I upload the previous nights pictures of Blo/Out clients to our Facebook page. Finally I begin the day's planning of guerilla marketing tactics, PR progress, and financial forecasts. 

By the time the Blo/Out team (Blolitas) get in, the place is lit up, music playing and customers begin walking in. Usually they get right to work, otherwise we chat about what they did the previous night or weekend, what's going on in their lives and I update them on Blo/Out progress, new developments and projects in progress. I created an open forum type of culture where transparency rules, politics do not exist and hierarchy is thrown out along with the typical drama. We openly discuss our personal lives, business, and client reactions. 

I have to say, I work with some of the coolest, talented, supportive, and friendly people! I chose stylists based on styling quality but more so based on personalities. I'm not a stylist, I am not familiar with technique, I'm not artistic whatsoever. I am however, a customer service freak! I looked for people's energy, their interaction ability, and how often they smile. Yes... it's not your typical interview. 

After playing "Hair Traffic Controller" all day, snapping pics of beautifully styled clientele, downing a few 5 hour energy shots and managing the business as a whole, we all finally sit down and discuss the day's events. What products we need more of, what tools would help, we add to the list of items to purchase and again just talk openly. 

I'm pretty sure the Blo/Out team is not lying when they say they have the coolest boss! Our stylists love the environment, the atmosphere, and definitely the culture we built. Oh yeah... the money is pretty good too! The biggest compliment I can get is to have a new customer book their following appointment after experiencing their first Blo/Out. 

Yes, I am not the typical salon owner. I am a typical guy, I'm pretty inappropriate, I rarely censor myself and the one time I helped a friend cut his hair, he didn't go to school for 2 weeks. The salon industry needs someone like me to turn it on its head and that's exactly what I'm planning on doing!

Avi.

Wednesday
Mar142012

Salsa Tuesdays @ Blo/Out Blow Dry Bar

Like to Salsa?? Check out our awesome stylist Rob dancing with our beautiful client Linda Pre-Blo/Out @ Blo Out Blow Dry Bar! — with Rob Cappello.

Salsa Tuesday @ Blo/Out Blow Dry Bar from Avi Shenkar on Vimeo.

Monday
Mar122012

Appointments... Pshh, Who Needs Em'!

Making appointments is annoying!! Not only do I have to make an appointment, but then I have to remember it, show up at an exact time, and most likely still have to wait a bit. 

The salon industry seems to have some sort of an ego issue or a superiority complex. At Blo/Out Blow Dry Bar we are attempting to break down all of those stereotypes and introduce real service, to real people at real prices with real quality!

I'm not from the hair industry, I'm probably the farthest away from this industry one could get! I'm a straight male in my early thirties with a whole lot of business experience but not an artistic bone in my body. I have never styles anyone's hair other than my own which is relatively simple. I might be a bit metro since I do dress nicely and take care of myself, but I'm no stylist. 

Why did I decide to dive deep into the hair styling industry by founding Blo/Out Blow Dry Bar? I love the concept, love the industry, and love beautiful women.

Getting into this industry meant learning about it, and I did. I learned that stylists themselves have an air of superiority and that annoying "I'm an artist" attitude. The first thing I thought was F*#k That! This is a service business and our clients are going to experience nothing but the absolute best in customer service. If a stylist thinks he/she is too good to be respectful, professional and courteous to Blo/Out clients, that stylist does not belong here. 

So back to my hatred of appointments. As much as I love being pampered at a salon,  I hate making appointments! I'm sure in some cases they are necessary for example so that you don't have to wait for a hours, but I don't really care, hire more stylists!

So my first order of business at Blo/Out Blow Dry Bar was to get rid of the necessity of appointments. People still make appointments with us especially since we make it so easy via the web, phone or Facebook, but its usually for a specific stylist or just because its more comforting for some. 

If or when we need to start requiring appointments it means we need a bigger place or additional locations to accomodate. In the meantime we're building a mobile application that along with mobile appointment booking and cancelling it would also allow you to see in real time how many people are currently waiting for a Blo/Out if any. That way you can choose to come or not immediately. 

So we just finished our first week in business and it's been awesome! We have a great team of stylists that turned out some fabulous hair styles for our beautiful clientele! Like I've said before, I love this industry. 

Avi.